1. Give each language its own stable URL
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
2. Use hreflang correctly
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
3. Adapt meaning, not only words
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
4. Keep equivalent user journeys
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
5. Measure by market
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
What to do next
Start with the smallest version that can be measured, then expand based on evidence. International does not mean launching every country at once.