1. Visual system
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
2. Name and language
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
3. Adaptable tone
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
4. Digital consistency
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
5. Cultural testing
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
What to do next
Start with the smallest version that can be measured, then expand based on evidence. International does not mean launching every country at once.