1. Choose markets
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
2. URL architecture
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
3. Hreflang
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
4. Local keyword research
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
5. Build authority progressively
The useful question is not whether this item exists, but whether it is coherent with the market, the user journey and the rest of the system. Raven treats it as part of a connected digital experience rather than an isolated checkbox.
What to do next
Start with the smallest version that can be measured, then expand based on evidence. International does not mean launching every country at once.